The idea is to tap into the world of Gen Z-ers. The attitude. The passion.
FUEL THE rejection of old codes and creating new ones, including fashion and language.
we DIDN'T want to tell our audience what they should like. we wantED to celebrate what they already WERE passionate about, what they stan.
and we wantED to do it in a respectful way, celebrating their cultural nuances and their language, showing our support towards their originality.
Even tho the project ultimately took a different twist and never came to be as we envisioned, we still believe the approach would have been a successful one.
We Stan.
the mood video