What I've been up to

I HAVE 8+ YEARS OF EXPERIENCE IN THE ADVERTISING INDUSTRY, working for multiple international clients and agencies together with my copy partner brigitta szaszfai.

Experience
Freelance ACD & Sr Art Director
2021 - now

Wink! Amsterdam | Corona



Jan 2025 - present


Working holistically on the creative and strategic development of a new platform for the client to establish themselves into in the next 10 years.

Digitas NYC | Ralph Lauren Fragrance


Nov 2024


Building the tiktok social media presence of the brand by coming up with suitable formats for content, in a tov that fits both the brand and the platform

SidLee London | Lidl x WUEFA 25


Nov 2024


PITCHING A CAMPAIGN for Lidl to promote their sponsorship of the UEFA Women's Champions League 2025

Jung Von Matt SPORT | Google x WUEFA 25


oct 2024 - Nov 2024


PITCHING A CAMPAIGN for the launch of the new google pixel, promoting also google's sponsorship of the UEFA Women's Champions League 2025

Uncharted London | Snapchat


SEPT 2024


Pitching a promotional campaign for an event in london, setting it up strategically and coming up with activations and promotions in loco

Soursop Amsterdam | Nike


may 2024 - june 2024


Pre production & production of a multilayered international EVENT activation for the launch of the new Nike Pegasus.

TBWA\NEBOKO Amsterdam | Adidas


may 2024


Pitching a campaign for the launch of Adidas' new female weight lifting line.

TBWA\NEBOKO Amsterdam | Becel


JUNE 2024


Pitching a campaign for the launch of Becel's new product line to rebrand their creative approach and tov

Ogilvy NYC | CocaCola


Mar 2024 - apr 2024


Campaign concept and EU expansion plan of the Coca Cola Foodmarks platform

Edelman London | Vaseline


APR 2024 - may 2024


Campaign to reposition Vaseline main products from the medical space to the beauty one.

Havas Paris | Acer


Jan 2024 - APR 2024


Campaign development, from concept to launch, of their new Acer Swift Go computer line.

TBWA\NEBOKO Amsterdam | Adidas


Dec 2023


Art support for a pitch campaign 

Innocean Seoul | Kia


nov 2023 - Dec 2023


Brand awareness campaign development FOR A NEW CAR LAUNCH

GUT Amsterdam | Heinz


AUG 2023 - SEPT 2023


Pitching a campaign for the launch of their new pickled ketchup line

Air Up


JUL 2023 - Aug 2023


Development of an awareness campaign to widen clientele and drive purchases

Hey Honey Amsterdam | EMU


MAY 2023


Pitching a campaign to acquire the client - which we did ;)

72&Sunny Amsterdam | Indeed, Skoda, Sixt, +


NOV 2022 - apr 2023


Pitching to win Skoda, Sixt and Lavazza. 
Campaign concept and development for Indeed and Zurich.

ICF Next Bruxelles | EU Parliament


oct 2022


Pitching a campaign for the eu parliament x rea, advertising european food in the korea. 

TBWA\NEBOKO Amsterdam | Adidas


AUg 2022


Platform set up for a brand awareness campaign for menstruation apparel line.

72&Sunny Amsterdam | CocaCola, Bumble


Mar 2022 - AUg 2022


pitching a Campaigns launching Bumble Features.
pitching a Pride campaign for Coca Cola.

TBWA\NEBOKO Amsterdam | Adidas


May 2021 - FEB 2022


pitch-to-launch campaign for the new Ultraboost 22.
Pitch-to-launch campaign for a fermale Adidas Originals apparel line

ICF Next Bruxelles | EU Parliament


May 2021



concept and development of a campaign to promote the Green Deal to gen z

Midweight Art Director
2018 - 2020

DDB Berlin | Volkswagen, DFB, +++


MAY 2018 - jan 2020


Campaign pitching and development, shooting management and direction, set staging, social media content creation.

Junior Art Director
2017 - 2018

We Are Social Milan | Netflix, Barilla, Ikea, +++


Apr 2017 - feb 2018



Campaign pitching, set staging, social media content creation. 

Passion Projects
& Side Gigs

Creative Direction Teacher | The workshop


June 2024 - present

Merch Designer & Illustrator


2022 - present

Pottery Maker


2023 - present

Set Stager & Interior Design Enthusiast

2018 - PRESENT

Education

Master Degree in Creative Advertising


NABA MILAN | 2016 - 2017


Bachelor Degree in Design & Communication

ISIA FIRENZE | 2013 - 2016


Languages

English | Native or Bilingual
Italian | Native or Bilingual
German | Basic knowledge
French | Basic knowledge