Corona Beach 100
Corona turned 100 this year. and they wanted to take the opportunity not only to celebrate, but also to Create a new platform to develop and grow into in the next decade.
Wink found the right space for them to build on, the one the brand inherently owns - the beach. And then called me on to develop the platform truly from the ground up: the structure, the system, the design direction.
I even selected every single picture for every beach in the list 🫠
that's how the corona beach 100 came to be: Celebrating a century of beachside living. A curation of the 100 most iconic beaches on the planet chosen by those who truly embrace the ‘This is Living’ lifestyle.
From hidden island gems to legendary coastlines, these beaches have shaped the last 100 years of beach culture.
go have a look at www.corona.com
Corona turned 100 this year. and they wanted to take the opportunity not only to celebrate, but also to Create a new platform to develop and grow into in the next decade.
Wink found the right space for them to build on, the one the brand inherently owns - the beach. And then called me on to develop the platform truly from the ground up: the structure, the system, the design direction.
I even selected every single picture for every beach in the list 🫠
that's how the corona beach 100 came to be: Celebrating a century of beachside living. A curation of the 100 most iconic beaches on the planet chosen by those who truly embrace the ‘This is Living’ lifestyle.
From hidden island gems to legendary coastlines, these beaches have shaped the last 100 years of beach culture.
go have a look at www.corona.com
Corona turned 100 this year. and they wanted to take the opportunity not only to celebrate, but also to Create a new platform to develop and grow into in the next decade.
Wink found the right space for them to build on, the one the brand inherently owns - the beach. And then called me on to develop the platform truly from the ground up: the structure, the system, the design direction.
I even selected every single picture for every beach in the list 🫠
that's how the corona beach 100 came to be: Celebrating a century of beachside living. A curation of the 100 most iconic beaches on the planet chosen by those who truly embrace the ‘This is Living’ lifestyle.
From hidden island gems to legendary coastlines, these beaches have shaped the last 100 years of beach culture.
go have a look at www.corona.com
Client
Corona
AGENCY
WINK AMSTERDAM
Year
2025
Role
associate creative director
To launch, we spent over 12 straight hours drawing each beach on a Corona Beach 100 in the sand.
but this is truly just the beginning ;)
the plan for the next ten years is to develop this platform further: it aims to be for beaches what michelin is for restaurants - a trusted and credible platform that rates and awards beaches all over the world based on criteria like beauty, sustainability, and culture.
Stay tuned!
but this is truly just the beginning ;)
the plan for the next ten years is to develop this platform further: it aims to be for beaches what michelin is for restaurants - a trusted and credible platform that rates and awards beaches all over the world based on criteria like beauty, sustainability, and culture.
Stay tuned!
but this is truly just the beginning ;)
the plan for the next ten years is to develop this platform further: it aims to be for beaches what michelin is for restaurants - a trusted and credible platform that rates and awards beaches all over the world based on criteria like beauty, sustainability, and culture.
Stay tuned!