The Ogilvy NYC Coca-Cola team created Foodmarks: destinations and experiences grounded in a recipe of three key ingredients: the perfect moment, the perfect meal, and an ice-cold Coca-Cola. 

They launched the platform with five immersive experiences globally, each inspired by a captivating moment in culture that Coca-Cola was part of. The debut Foodmarks invited people to rediscover the magic created during the original moment – from the time Marilyn Monroe was photographed enjoying a hot dog and a Coca-Cola from a New York City street cart, to scenes captured in the Hong Kong film “The God of Cookery.” But they didn't want to stop here.

And that's where we came in. ​