Pegasus 41 Relay

Nike is a running brand at its core, but in recent years, the category has become crowded and fiercely competitive. So this campaign stemmed from desire to redefine and lead the sport with bold brand statements. So to launch Nike brand new Pegasus 41 running shoe, the team at Soursop ideated an event of mythological proportion: on Global Running day 41 runners from all over the world took part in a 24h, 300km iconic relay. It started off on Mount Helicon, where Pegasus, the mythological horse was born. At midnight, the baton was picked up from the energy capsule, the relay commenced, and our athletes kept running till our finish line, 24h later, on Mount Olympus, the place mythology tells us Zeus appointed as a home for Pegasus. All livestreamed. This production was incredibly intense, and required 200+ people to come to life. If that wasn't impressive enough: the whole campaign was pulled together in less than 2 months.