Glass Foodmarks

The Ogilvy NYC Coca-Cola team created Foodmarks: destinations and experiences grounded in a recipe of three key ingredients: the perfect moment, the perfect meal, and an ice-cold Coca-Cola.  They launched the platform with five immersive experiences globally, each inspired by a captivating moment in culture that Coca-Cola was part of. The debut Foodmarks invited people to rediscover the magic created during the original moment – from the time Marilyn Monroe was photographed enjoying a hot dog and a Coca-Cola from a New York City street cart, to scenes captured in the Hong Kong film “The God of Cookery.” But they didn't want to stop here. And that's where we came in.  The Team trusted my copy Brigs and I to create the next step of this campaign: Foodmark Glass. This next chapter would cover the European area, and highlight spots all over the continent that would serve you Coca-Cola in a glass bottle, for an elevated experience.   Our job was to build the Foodmark Glass platform, find iconic cultural moments for each target country, and build experiences around it. ​