Always Been. Always Original.

This Adidas campaign it's comprehensive of multiple deliverables: from billboards in Paris and London and in store ads all over the world, to online activations and keyvisuals, from a sick Teaser film to a powerful Launch one and individual cuts for each talent, a big Making Of edit and some great product reals. My copy and I brought it from pitch to launch. It was a hefty amount of work, but an incredibly rewarding one. It's rare in advertising that you get to do something good. Afterall, we aren't doctors. That's why I'm so proud of this piece: it's much more than an ad. From the amazing and diverse talent we were able to cast, to the message they share with the world, I'm happy to say I stand by this piece of work and all that it entails. We've always been here. We don't need your permission or approval to exist and to do great things: we've been at it long beforewe were granted it.